F.F
APARTMENT
(BERLIN · GER · 2035)
(RESIDENTIAL)
DESIGN TEAM.
NATALIE CRAIG, MARTHA SMITH, TINA LI
3D ILLUSTRATIONS.
CUBE AND TUBE
PHOTOGRAPHER.
SAUL COHEN
CREDITS.
Creating an “undesigned”, Warm and Comforting Space That Will Feel Like Home Rather Than Apartment
Based on our client’s wishes - it was clear throughout the entire process we will use only organic materials.
The bright clean walls in contrast to the light wood, plants and art make this place feel like “home”, not just a house.
AREA.
2680 SQFT · 248 SQM
ROOMS.
4 MEETING ROOMS
HIGHLIGHTS.
OPEN SPACE · LIBRARY
ABOUT.
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why this project was created and what makes it significant.
In 2016, Stolen Spirits entered the US market and began building a national distribution network and retail footprint. By 2017, Stolen made its foray into whiskey with the introduction of Stolen 11, an award-winning, 11-year-old, single grain whiskey with a proprietary barrel finish. Stolen 11 was met with enthusiasm and critical acclaim, winning Double Gold in the San Francisco Spirits Competition.
Stolen is a challenger brand that gets attention. It is purposefully provocative. It is edgy and punk it is unabashed. From its bold black bottle emblazoned with a large white “X” to the quality and tastiness of the liquid inside, Stolen clearly stands apart from the competition. Equally important, Stolen is a brand that resonates with Millennials who gravitate toward authentic products and experiences.
Jamie Duff founded Stolen Rum in 2010 from a one-bedroom flat in Auckland, New Zealand. As an avid rum drinker, Jaime was uninspired by the undifferentiated rum goliaths that dominated the market. He wanted to create a brand that reflected the true history of rum: rogues and rebels living a life of larceny and decadence. Jamie left his job as a lawyer to “steal” the best that life could offer by being bold, brave and independent. Stolen Spirits took root, focused on creating a portfolio of unique rums that would stand apart and challenge the status quo.
Stolen is a unique brand that commands attention. It is arresting and disruptive. It is evocative and urbane. It is irreverent and unbowed. Stolen plays by its own rules and shuns convention, resonating with millennials who are leery of big brands lacking authenticity.
Jamie took his vision and made it a reality, launching Stolen Dark, White and Gold rums in 2011. He then expanded the offering to include Stolen Smoked Rum in 2013. Stolen caught on like fire and soon expanded from New Zealand to Australia.
In late 2014, Jamie and his partners decided the next frontier for Stolen was the United States. In search of both expansion capital and resources to build the Stolen brand in the US, Jamie connected with Spirits Investment Partners (SIP). SIP loved In Stolen’s unique voice and saw the opportunity to leverage the brand beyond rum and into other spirits categories, namely whiskey.
The rum category has been largely flat and dominated by a few major brands maintaining market share through aggressive pricing with massive marketing and promotional support. While Stolen Smoked Rum has a unique flavor profile, SIP saw the true market potential for the brand in the dynamic whiskey space.
How it All Started
THIS IS
BIG
