PLAY HARD Vodka Seltzer is a representation of the intersection between art, culture and content. Featuring Andy Warhol’s iconic pop art of the Playboy bunny, Andy Warhol’s impact on art and culture endures, making him a timeless and relevant source of inspiration. Warhol’s exploration of consumerism, fame, and media is still relevant in today’s society, where these themes continue to shape our experiences and perceptions. Incorporating Andy Warhol’s artwork into Play Hard’s packaging not only pays homage to a cultural icon but also confirms Playboy’s legacy of artistic depth, historical significance, and contemporary relevance. Thus, communicating that we value creativity, innovation, and a connection to the cultural tapestry of our time while staying relevant to Gen-Z and Millennial obsession with pop and celebrity culture. 

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PLAY HARD’s branding is rooted with an ethos to Andy Warhol’s core which was being a leader in an innovative artistic approach. Warhol’s innovative approach to art challenged traditional boundaries and pushed the envelope of what art could be. His use of mass-produced imagery was groundbreaking and captured the essence of the Pop Art movement, which resonated with a society immersed in consumer culture. 

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Shocking, playful and timeless, PLAY HARD collides art and innovation for our consumer to stand out from the crowd in the RTD space.