Spirits Investment Partners (“SIP”) was founded in 2015 by Marc Bushala (Co-founder and CEO of Angel’s Envy) to provide a comprehensive suite of resources for brands including product innovation, branding, package design, procurement, marketing, sales, distribution, compliance and finance.

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Over the past 8 years, SIP has earned a reputation as one of the leading alcohol beverage investment groups and for creating and commercializing products that stand out in an increasingly crowded marketplace. But success in the alcohol beverage space requires more than great liquid in a pretty package. Authenticity, a distinctive brand identity, impactful marketing and promotion, effective routes to market, and proper capitalization of the business are all key to the long-term success of a brand.

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On the heels of the highly successful sale of Angel’s Envy brand, SIP partnered with legendary musician and cultural icon, Bob Dylan, to create Heaven’s Door Spirits. Heaven’s Door has won a multitude of awards for its portfolio of American Whiskeys, including Bootleg Volume IV ranked as the #2 Bourbon in the $400-500 category. (Robb Report, 2023). In its fifth year in market, Heaven’s Door is available in 42 U.S. markets, 12 European markets, and began selling in product in Asia-Pacific in 2022. In April, 2023, Heaven’s Door announced plans to open its own distillery in Pleasureville, Kentucky, selected for its natural beauty and unique ecosystem enabling the brand to continue to produce exceptional whiskey.

In 2020, Playboy Enterprises partnered with “SIP” to create Playboy Spirits. The Company has developed the brand, “Rare Hare” for its portfolio of super - and ultra-premium whiskeys and cognac, “3Hares” - a collection of super-premium tequila, and “PLAY HARD Seltzers” for a line of ready-to-drink (“RTD”) hard seltzers, hard teas, and craft cocktails. To further achieve exceptional limited releases, Playboy Spirits intends to build strategic partnerships to acquire rare stocks sourced from around the globe.